It started with a dad joke.
"Y'all got enough chopsticks there! might as well bag 'em up and sell 'em". That's what our dad said while we were together picking up kindling for the fire on a camping trip.
He was joking. We weren't. We saw a challenge. We used what we had, got the fire going, and realized how powerful it really was.
That moment sparked a mindset: if we could take something and make it better, we could turn it into something real. We discovered fatwood as the ultimate natural fire starter. We were hooked on the power.
The name? Junior's favorite plush monkey we always joked had "hair on fire." We gave it sunglasses, a bold attitude, and Fire Monkey Fatwood was born.
"This isn't corporate. It's a family that turned a random joke into something real — one fire at a time."